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Privacy Policy

Who we are

Theory is a digital products provider, operated by Theory Digital, LLC in the state of Iowa in the United States (“we”, “our”, “us”, and “Theory”).

What personal data we collect

The information we collect depends on what products you use by Theory or actions you take on this website. The content in this section may not apply to everyone:

Contact forms

If you submit a request through our contact form, these are immediately sent via email to Your name, email address, order number (if you have one) and message are stored on our email servers indefinitely.

We will never use your contact information submitted through this form for marketing purposes.


We may store cookies to improve your experience.

Location, IP address and browser type

We collect this for purposes like estimating taxes and shipping during checkout.


When you purchase from us, we’ll ask you to provide information including your name, billing address, email address, phone number, and credit card/payment details. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information forever for tax and accounting purposes. This includes your name, email address and billing addresses.

We will also store comments or reviews, if you choose to leave them.

Embedded content from other websites

Content on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Fathom Analytics to better understand how this website is being used. You can read more about Fathom’s privacy policies here

Who we share your data with

Fathom Analytics

We use Fathom Analytics to better understand how this website is being used. You can read more about Fathom’s privacy policies here:


We use Converkit to provide a sign up form for demos. This utilizes a double opt-in system, in which your email is only visible to Theory if you confirm in your email. You can read more about Convertkit’s privacy policies:


We use Stripe to process credit cards during checkout. Any information you provide during checkout may be passed to Stripe. You can read more about Stripe’s privacy policies here:

Protecting your privacy

How long we retain your data

We store order information forever, Converkit signup information for as long as you are subscribed. Fathom analytics stores data forever but is anonymized.

What rights you have over your data

If you have purchased one of our products, you can request your order information at any time. If you want, we can also delete your information from our database. However, this will also remove any product licenses you have purchased, making your purchases void (read more about our refund policy).

If you have signed up for a free trial, you can unsubscribe from our emails at any time directly from our emails, or by requesting us to do so by emailing

Contact us

If you have any questions about the contents of this privacy policy, please email as

Additional information

How we protect your data

We use industry standard SSL encryption on this website to ensure your experience is safe and encrypted. We also use Stripe, a world leader in processing transaction fees, to process credit cards during checkout.

What data breach procedures we have in place

We take your privacy very seriously and will do our best to scrub your data from our servers if you should ever request it. We will also be quick and honest with notifying our customers in the event of a data breach.

What third parties we receive data from

We receive verification information from any website that attempts to activate a license of one of our products. This includes the license key and the host URL. This is both a manual process that involves the user requesting a license activation via a button press, and then an automatic process occuring every 48 hours.

We also periodically receive update requests from any website using one of our products to provide the most up to date software. This is an automatic process that can happen multiple times a day, depending on the software powering the relevant website.

What automated decision making and/or profiling we do with user data

If you signup for a demo, we use Convertkit to send you a promotional email, where you can double opt-in to continue receiving communications iva email. You can opt out of these communications at any time directly from the emails we send.